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The modern male grooming industry has never been more mainstream, manly and beauty orientated at the same time. From an increase in various Botox procedures to ‘boyzilians’ (male full Brazilian wax) to cut-throat shaves, the male grooming industry has taken off big time. While style-conscious, dapper gentlemen are on the rise, grooming in 2014 is all about being a man who insists on physical improvement, great hygiene and essential body grooming. Take a look at the upcoming male grooming trends

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Cool Runnings
The Cooler contains three Shavedoctor products in 100ml sizes – Ultimate Shaving Creme to keep skin cool during shaving, Shave Gel Oil to soften the root hair and reduce shaving rash and Aftershave Cooling Gel to soothe and heal shaved skin.
RRP £15.00
www.shavedoctor.co.uk
https://twitter.com/ShaveDoctor

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